Wendy Bogers (Ligo)

Conversation about Growth 'with Wendy Bogers, founder of Ligo What is Ligo's vision and approach when it comes to growth? Wendy Bogers, founder of Ligo, spoke about this with Rob Meijers of 4Future. This conversation is part of the series 'Conversation about Growth', an initiative of 4Future where we talk to business service providers about growth.

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The proposition

A proposition summarizes what you can do for a customer and why he or she should choose your office for that. So not exactly a detail! The clearer the proposition, the more likely you are to reach the right customers. And the stronger the proposition, the more customers you attract and retain. To determine a strong, clear proposition, you only need to answer 8 questions. This lays the foundation for commercial activities that lead to more results.

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