positioning & branding
The 8 growth drivers for lawyers, accountants and consultants
In professional services firms, growth depends on 8 interrelated factors. Tricks only work in the short term. What does work is an integrated, professional and systematic approach in which fee earners, leadership, marketing, business development, HR and IT work together closely and reinforce each other.
Read MoreVideo conversation about marketing tips for consultants and lawyers in times of crisis
What can consultants and lawyers who now have time for marketing do to be stronger in the future? Alieke Jansen of consultancy Morgens, Jeffrey Koenecke of BarentsKrans lawyers and notaries, and Rob Meijers of 4Future spoke about this in a video conversation led by Bob Meulmeester of Livestreamnu.nl.
Read More10 marketing tips for lawyers and consultants who want to be in better shape later
Many consultants and lawyers are facing delayed or postponed assignments. What can they do now to be in better shape after this crisis?
Read More'Growth conversation' with Van Benthem & Keulen lawyers
What is Van Benthem & Keulen's vision and approach with regard to growth? This is what Johan Koggink and Marcel Ruygvoorn (Managing Director and Lawyer-Partner at this law firm) discussed with Rob Meijers of 4Future.
Read MoreHow do you build a strong brand? 10 tips for accountants, consultants and lawyers
The brand determines which people you can attract, which customers do business with you, which assignments you qualify for. But how do you build a strong brand?
Read More"Consultancy firm Morgens about marketing and attracting talent"
What is the vision and approach of consultancy Morgens when it comes to growth? Frank van Berkel, partner at Morgens, spoke about this with Rob Meijers and Pascal van Mierlo of 4Future. A conversation about profiling among decision-makers and attracting good people.
Read MoreA strong proposition for better results - 8 questions for accountants, consultants and lawyers
A proposition summarizes what you can do for a customer and why he or she should choose your office for that. So not exactly a detail! The clearer the proposition, the more likely you are to reach the right customers. And the stronger the proposition, the more customers you attract and retain. To determine a strong, clear proposition, you only need to answer 8 questions. This lays the foundation for commercial activities that lead to more results.
Read More