marketing & BD function
Which marketing channels are most effective for lawyers, accountants and consultants?
Which marketing channels are most effective for claiming domains and acquiring clients? How do online and offline instruments compare in terms of effectiveness and costs? And does that differ per sector or theme on which you focus? " At the request of a large law firm, I dove in.
Read MoreThe 8 growth drivers for lawyers, accountants and consultants
In professional services firms, growth depends on 8 interrelated factors. Tricks only work in the short term. What does work is an integrated, professional and systematic approach in which fee earners, leadership, marketing, business development, HR and IT work together closely and reinforce each other.
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