content marketing
The 8 growth drivers for lawyers, accountants and consultants
In professional services firms, growth depends on 8 interrelated factors. Tricks only work in the short term. What does work is an integrated, professional and systematic approach in which fee earners, leadership, marketing, business development, HR and IT work together closely and reinforce each other.
Read MoreVideo conversation about marketing tips for consultants and lawyers in times of crisis
What can consultants and lawyers who now have time for marketing do to be stronger in the future? Alieke Jansen of consultancy Morgens, Jeffrey Koenecke of BarentsKrans lawyers and notaries, and Rob Meijers of 4Future spoke about this in a video conversation led by Bob Meulmeester of Livestreamnu.nl.
Read MoreHow do you build a strong brand? 10 tips for accountants, consultants and lawyers
The brand determines which people you can attract, which customers do business with you, which assignments you qualify for. But how do you build a strong brand?
Read MoreInbound marketing experiences in accountancy and consultancy firms
Because the buying process is increasingly taking place online, many organizations are focusing on Inbound Marketing. This is still in its infancy at accountancy, consultancy and law firms. Does Inbound Marketing also work in these sectors that traditionally float on people and personal relationships? Rob Meijers interviewed Patricia de Broekert and Jeroen Rietvelt about their experiences with Inbound Marketing at Twynstra Gudde and Visser & Visser accountants and advisors.
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