Ligo: 'Easy access to high-quality legal services for entrepreneurs'
Conversation about Growth with Wendy Bogers, founder of Ligo
What is Ligo's vision and approach when it comes to growth? Talked about this Wendy Bogers, founder of Ligo, with Rob Meijers from 4Future.
This conversation is part of the series 'Conversation about Growth', an initiative of 4Future where we talk to business service providers about growth: what is their vision, what are the challenges, how do they deal with this, and what are their priorities for the future?
About Ligo
“Ligo is an online platform where entrepreneurs can arrange everything that has to do with legal. So really from moment one that they start doing business, it concerns, for example, the establishment of a BV, until the entire further development of the company. We can help them with legal services, such as contracts and legal advice from lawyers. ”
Online services and network of lawyers
“The Ligo platform makes the connection between entrepreneur and lawyer. Because you can automate a lot, but there are also complex situations where you absolutely need that specialized lawyer for advice. That is why we think it is very important to be able to connect that specialist knowledge to the platform. ”
Turn a service into a product
What also sets us apart is an 'all you can eat' legal membership for entrepreneurs. We have bundled all important legal services that an entrepreneur needs into an accessible membership. Not only can you make unlimited use of more than a hundred contracts in Dutch and English, but you also have access to unlimited telephone consultations of all affiliated lawyers. ”
Growing through the ceiling
Rapid growth challenges
Lawyers in the minority
That is a big difference with the team composition of a traditional law firm, where mainly lawyers or lawyers are located. ”
Priorities for next year
“We will expand the team further next year. Every team within Ligo needs new people. I am very much looking forward to strengthening the development team for product development. We are very close to the customer: the customer tells us what we need to improve or add to the product. There are still many possibilities to do it even better. ”
Marketing crucial for growth
“Where you want to go is the situation where the product sells itself; that your product is so nice and that you have such a wow factor with your customers that they will also talk about it. Sales are less important to us, but marketing is very important for our growth. That is why we also have a marketing team that works a lot with data. ”
Ligo in 5 years
“In five years' time, I see Ligo as a platform where every entrepreneur plugs in when he starts a company and that we grow with him for all the legal issues he comes across. Whether he is looking for information that he can find with us in legal guides or articles, needs a contract, has a small question that he wants to have answered within 30 seconds via our chat, or because he is looking for a lawyer; we really want to be the platform that every entrepreneur thinks of as soon as a legal issue arises or a legal question arises. ”
End of hourly invoice
The hourly invoice model is not sustainable. Yes, it can sometimes be difficult to estimate how much time something will take, but there are many professionals involved and they also give a cost in advance. In my opinion, you are short of your own office by not being transparent and clear about the costs beforehand. It creates a barrier to approaching a lawyer and seeking advice, which will cost your clients. If you are good at what you do, you should be able to make a good estimate of how much work is involved in an assignment. ”
Future of the legal profession
I expect that offices that are purely involved in, for example, drawing up contracts can get tough due to the LegalTech platforms. However, lawyers who mainly advise on complex situations will not notice this very much. ”
About 'Conversation about Growth'
Even now that business services are doing well, growth is still high on the agenda. It is becoming increasingly difficult to attract (and retain) good people. Or the growth is not going fast enough, or insufficient in the desired (future-proof) areas. In addition, professionals often lack the commercial skills and drive to make the most of growth opportunities. In addition, the sector is faced with many new developments in areas such as technology and revenue models, shortages on the labor market and changing wishes of 'millennials'.
'Conversation about Growth' is an initiative of 4Future in which we talk to directors of accountancy firms, consultancy firms and law firms about growth: what is their vision, what are the challenges, how do they deal with this, and what are their priorities for the future?
