Posts by Rob Meijers
'Growth conversation' with Fou-Khan Tsang (Alfa accountants and advisers)
What is the vision and approach of Alfa Accountants and Advisors when it comes to growth? Fou-Khan Tsang, chairman of the Board of Directors of Alfa Accountants and Advisors, spoke to Rob Meijers, partner at 4Future about this.
Read MoreA strong proposition for better results - 8 questions for accountants, consultants and lawyers
A proposition summarizes what you can do for a customer and why he or she should choose your office for that. So not exactly a detail! The clearer the proposition, the more likely you are to reach the right customers. And the stronger the proposition, the more customers you attract and retain. To determine a strong, clear proposition, you only need to answer 8 questions. This lays the foundation for commercial activities that lead to more results.
Read MoreRelationships and networking: 5 tips for leadership and marketing
It is primarily up to individual accountants, lawyers, advisors or consultants to build and maintain relationships. That does not alter the fact that the organization, or the office, has a lot of influence. In this blog I discuss 5 tips for administrators and marketers: how can they support individual professionals in the field of relationship management and networking.
Read MoreInbound marketing experiences in accountancy and consultancy firms
Because the buying process is increasingly taking place online, many organizations are focusing on Inbound Marketing. This is still in its infancy at accountancy, consultancy and law firms. Does Inbound Marketing also work in these sectors that traditionally float on people and personal relationships? Rob Meijers interviewed Patricia de Broekert and Jeroen Rietvelt about their experiences with Inbound Marketing at Twynstra Gudde and Visser & Visser accountants and advisors.
Read MoreRelationship management and networking: tips for professionals
Relationships and networks form the commercial basis for advisers, accountants and lawyers. Effective relationship management has a role for both professionals and the organization. In this blog I discuss tips for individual partners and employees.
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