Rob Meijers, interim marketing en communicatie

(Interim) marketing and communication with results.

Dedicated and effective.

About Rob Meijers

I help organizations achieve their strategic or commercial goals by working as an (interim) manager or advisor to make their marketing and communication more professional and effective. Ready for the future. Hence 4Future.

I am committed, pragmatic and results-oriented. I get energy from delivering top quality and really making a difference by translating organizational goals into concrete actions and results. I will deliver on what we agree on. Even when circumstances are difficult.

I have gained a lot of experience at accounting and law firms, consultancy firms and in the education sector. As a result, I have learned to operate successfully in complex (matrix) organizations with highly trained professionals. In interim, consulting, management and leadership roles, both nationally and globally.

How can I help?

I have a lot of expertise and experience with communication, marketing and branding, business development, program management and implementation, change management and reorganizations. This allows me to help your organization move forward in various areas:

  • Strengthen brand awareness, brand preference and market position (marketing, communication and brand development)
  • Realizing structural growth (marketing and business development)
  • Strengthen employee involvement and activation around the brand, strategy or program/project
  • Program and project management (for complex projects, such as implementations, culture change, etc.)
  • Replacement or temporary additional staff as interim manager or adviser
  • Professionalize marketing and communication and/or restructuring the department

What sets me apart

Thinking and doing

Denken en doen - 4Future

Many executive professionals are not strong in strategy and change management. Senior professionals often prefer not to deal with implementation or are not good at it. Personally, I find the combination of strategy and execution attractive. I also believe that high-quality execution is essential for a successful strategy.

Broad perspective

Integrale aanpak 4Future

I always fulfill my role from a broader perspective, based on the organizational strategy and looking at what works within the organization in question. In practice, this broad interpretation is rarely limited to marketing and communication. I've learned that clients really appreciate this broad involvement.

Dealing with complexity

complexiteit

I am good at clarifying complex matters, translating this into tight program management and then achieving results. Where others got stuck, I achieve results. I believe in an integrated approach, in which the board/management, the line organization and staff functions work together seamlessly and reinforce each other.

Others about me...

logo Universiteit van Amsterdam

“The number of leads and new registrations has increased significantly.”

“Rob has helped us to strengthen the market position of our post-master RC course. First we focused on the proposition and distinctive character of the program. Based on this, Rob has developed an integrated approach for our marketing and recruitment efforts. He also worked on our website texts and brochure, and set up a recruitment campaign on LinkedIn. And with results: the number of leads and new registrations has increased significantly. The collaboration was also very pleasant, so I look forward to continuing it.”

Frank Verbeeten

Professor of Accounting at the University of Amsterdam
Adviesbureau Morgens

“Since we started working with Rob, the number of website visitors and the number of followers of Morgens has increased significantly, and our content is gaining an increasingly wider reach.”

“Rob – just like Morgens – has an enormous drive to further improve and professionalize. And he always comes up with good ideas in a pleasant way. Since we started working with Rob, the number of website visitors and the number of followers of Morgens has increased significantly, and our content is gaining an increasingly wider reach. And an increasing part of our target group knows who Morgens is, what we have to offer and why we do good work.”

Frank van Berkel

Partner at consultancy firm Morgens
EY

“He gets a lot done quickly and what he delivers is often original and challenging but always evidence based.”

“Rob is a grown up marketer. He is dedicated, considered and strategic. He is a planner at heart who likes to analyze, read around and consult on an issue before committing to a course of action. He gets a lot done quickly and what he delivers is often original and challenging but always evidence based. He does not need to memorize corporate values statements, they are already hard wired. This means he builds effective teams with high levels of trust on both sides. I like him and I liked working with him.”

Eddie Bowman

Global Marketing Director of EY
logo Pels Rijcken

“I have only had positive reactions from the team.”

“How do the various online and offline instruments compare in terms of costs and effectiveness? And how does this differ depending on the theme or sector you are focusing on? Because I had good experiences with Rob in my previous position at CMS, I invited him to share and discuss his vision with us. I found it very useful, engaging and wonderfully prepared. Also, I have only had positive reactions from the team. I look forward to continuing the work with Rob.”

Aernout de Mooij

Head of Knowledge & Commercial Services at Pels Rijcken lawyers and civil-law notaries
logo Taxture

“What I particularly appreciate is that he went far beyond the agreed assignment, which is typical of his professional commitment and drive.”

“Because of his knowledge and experience with marketing and our business, Taxture engaged Rob to improve our marketing approach. He helped us answer questions like 'why Taxture?' to answer clearly and distinctively. He then translated this very energetically into a commercial approach. What I particularly appreciate is that he went far beyond the agreed assignment, which is typical of his professional commitment and drive. He also helped us with the use of LinkedIn, both from Taxture itself and through our employees. He also trained employees. I can highly recommend Rob!”

Harry Kleine

Partner at Taxture Global Tax, Legal & Audit Services
logo Van Diepen Van der Kroef

“Rob has created a concrete action plan with us, which makes it clear to everyone what needs to be done and when.”

“At Van Diepen Van der Kroef we wanted to strengthen our position in an area in which we see growth opportunities and have a lot of expertise. We have engaged Rob to accelerate the development of this market. With his help we have determined target groups, themes and the approach to be followed. This has led to a concrete action plan, which makes it clear to everyone what needs to be done and when. I think it is important that commercial actions come from our own people. The interactive way in which Rob made this plan with us has therefore worked well for us.”

Evert Baart

Lawyer and partner at Van Diepen Van der Kroef
EY

“I can recommend Rob as a manager, leader and team member.”

“I can recommend Rob as a manager, leader and team member. As my manager he was extremely well organized, very clear on expectations and provided feedback regularly. Rob was very committed to the growth and development of his people and actively supported advancement. As a leader, he continuously sought the diverse perspectives and ideas from his team before making a decision—allowing myself and the team to feel valued and invested in the path ahead. Rob is one of the most dedicated individuals I have worked with.”

Joslyn Jones

Business Development Director at EY

Experience

After gaining experience as a consultant at KPMG at various organizations, I switched to Ernst & Young, now EY. There I grew to become Director of Marketing, Communications & Sales Netherlands. I then went to EY Global, where I led EY's global brand development as Global Brand Director. Then I continued independently. At 4Future I help organizations in the field of marketing, communication and business development. For example, I have been an interim advisor at the University of Amsterdam since 2021. On LinkedIn you will find a more detailed CV.

LinkedIn profile Rob Meijers

Click on the buttons below for an impression of my experience at the organization in question:

Feel free to contact me

Do you have questions? Or are you curious about what I can do for your organization?

Then send an email to rob@4future.com or call +31-6 3760 1217.

Rob Meijers, interim marketing en communicatie