Posts Tagged ‘merk’
Which marketing channels are most effective for lawyers, accountants and consultants?
Which marketing channels are most effective for claiming domains and acquiring clients? How do online and offline instruments compare in terms of effectiveness and costs? And does that differ per sector or theme on which you focus? " At the request of a large law firm, I dove in.
Read MoreA strong proposition for better results - 8 questions for accountants, consultants and lawyers
A proposition summarizes what you can do for a customer and why he or she should choose your office for that. So not exactly a detail! The clearer the proposition, the more likely you are to reach the right customers. And the stronger the proposition, the more customers you attract and retain. To determine a strong, clear proposition, you only need to answer 8 questions. This lays the foundation for commercial activities that lead to more results.
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