"Learning and feedback are challenging for accounting firms"


The learning ability of accounting firms and attention to professional development are insufficient, according to employees of the firms themselves. This is evident from the report on the NBA's Culture Meter. However, “culture” in itself does nothing, it is much more productive to look at behavior (patterns). The question then is: Should employees be allowed, able and willing to contribute to a quality-oriented culture?

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Inbound marketing experiences in accountancy and consultancy firms

Inbound marketing experiences in accountancy and consultancy

Because the buying process is increasingly taking place online, many organizations are focusing on Inbound Marketing. This is still in its infancy at accountancy, consultancy and law firms. Does Inbound Marketing also work in these sectors that traditionally float on people and personal relationships? Rob Meijers interviewed Patricia de Broekert and Jeroen Rietvelt about their experiences with Inbound Marketing at Twynstra Gudde and Visser & Visser accountants and advisors.

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