With a subscription, you have an experienced, senior marketing and business development manager on a part-time basis who ensures that your organization grows structurally more and that all commercial actions, together with your own people, are carried out properly and on time.
Based on how much needs to be done, we agree on the number of hours per week. For a fixed amount per month, so no surprises. Every two weeks we discuss what has been realized, what new developments there are and what must be done in the coming period. In the meantime, there is frequent contact with you and your people, and ad hoc consultation where desired. This is not limited to fixed weekdays.
So your organization is growing faster, you are unburdened and your people can focus on what they are good at.
Why a subscription?
A more effective approach to marketing and business development leads to more growth. Consultants, accountants and lawyers usually need to build awareness, trust and relationships over an extended period of time, so many touch points are required before an organization is ready to become a customer.
Structural growth therefore requires a long-term approach in which fee earners, staff and board / management work closely together. Business service providers are complex organizations, so a junior employee often lacks the expertise, experience and authority to achieve results. For many organizations, however, appointing a topper for marketing / BD is not feasible or not smart.
Then a subscription form is ideal: you use a senior professional for the number of hours per week you need, so that you can enjoy top quality. Because there is no 'hourly invoice', your commercial approach is improved step by step, without surprises and with the flexibility to always respond to what is most needed at that time.