Blog
Which marketing channels are most effective for claiming domains and acquiring clients? How do online and offline instruments compare in terms of effectiveness and costs? And does that differ per sector or theme on which you focus? " At the request of a large law firm, I dove in.
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In professional services firms, growth depends on 8 interrelated factors. Tricks only work in the short term. What does work is an integrated, professional and systematic approach in which fee earners, leadership, marketing, business development, HR and IT work together closely and reinforce each other.
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Video conversation about marketing tips for consultants and lawyers in times of crisis
What can consultants and lawyers who now have time for marketing do to be stronger in the future? Alieke Jansen of consultancy Morgens, Jeffrey Koenecke of BarentsKrans lawyers and notaries, and Rob Meijers of 4Future spoke about this in a video conversation led by Bob Meulmeester of Livestreamnu.nl.
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10 marketing tips for lawyers and consultants who want to be in better shape later
Many consultants and lawyers are facing delayed or postponed assignments. What can they do now to be in better shape after this crisis?
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"How do you attract Millennials? And what makes them stay?"
How can you attract Millennials? And what makes them stay? Learn what leaders who want to attract and keep talented lawyers, consultants or accountants can do.
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'Growth conversation' with Van Benthem & Keulen lawyers
What is Van Benthem & Keulen's vision and approach with regard to growth? This is what Johan Koggink and Marcel Ruygvoorn (Managing Director and Lawyer-Partner at this law firm) discussed with Rob Meijers of 4Future.
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Ligo: 'Easy access to high-quality legal services for entrepreneurs'
Conversation about Growth 'with Wendy Bogers, founder of Ligo What is Ligo's vision and approach when it comes to growth? Wendy Bogers, founder of Ligo, spoke about this with Rob Meijers of 4Future. This conversation is part of the series 'Conversation about Growth', an initiative of 4Future where we talk to business service providers about growth.
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"The biggest challenge is getting people on board in the change process"
'Conversation about Growth' with Steef Visser, partner and CEO of Visser & Visser What is the vision and approach of Visser & Visser accountants and tax consultants when it comes to growth? Steef Visser, CEO of Visser & Visser, discussed this with Rob Meijers of 4Future. This conversation is part of the series Conversation about Growth.
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"10 steps for a successful proposal"
Competition in the market is increasing and more and more often you have to submit a quote to win a new assignment. However, offering is time-consuming and a thorough approach is often lacking. And the success rate is often low. With this step-by-step plan you significantly increase the chance of success.
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"Van Diepen Van der Kroef lawyers about agility, transparency and people"
What is the vision and approach of Van Diepen Van der Kroef advocaten when it comes to growth? Arthur van der Kroef, partner and co-founder of Van Diepen Van der Kroef advocaten, spoke about this with Rob Meijers and Diederik Gosewehr of 4Future. A conversation about agility, transparency and putting people first.
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"Learning and feedback are challenging for accounting firms"
The learning ability of accounting firms and attention to professional development are insufficient, according to employees of the firms themselves. This is evident from the report on the NBA's Culture Meter. However, “culture” in itself does nothing, it is much more productive to look at behavior (patterns). The question then is: Should employees be allowed, able and willing to contribute to a quality-oriented culture?
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How do you build a strong brand? 10 tips for accountants, consultants and lawyers
The brand determines which people you can attract, which customers do business with you, which assignments you qualify for. But how do you build a strong brand?
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"About recruitment and the war for talent"
The 'War for Talent' has barely returned. Law firms, consultancy firms and accountancy firms are also struggling en masse with unfilled vacancies for experienced professionals. What can you do about this? Make your organization a great place to work and just tell the truth in your job market campaign or job advertisement.
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"Consultancy firm Morgens about marketing and attracting talent"
What is the vision and approach of consultancy Morgens when it comes to growth? Frank van Berkel, partner at Morgens, spoke about this with Rob Meijers and Pascal van Mierlo of 4Future. A conversation about profiling among decision-makers and attracting good people.
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'Growth conversation' with Fou-Khan Tsang (Alfa accountants and advisers)
What is the vision and approach of Alfa Accountants and Advisors when it comes to growth? Fou-Khan Tsang, chairman of the Board of Directors of Alfa Accountants and Advisors, spoke to Rob Meijers, partner at 4Future about this.
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A strong proposition for better results - 8 questions for accountants, consultants and lawyers
A proposition summarizes what you can do for a customer and why he or she should choose your office for that. So not exactly a detail! The clearer the proposition, the more likely you are to reach the right customers. And the stronger the proposition, the more customers you attract and retain. To determine a strong, clear proposition, you only need to answer 8 questions. This lays the foundation for commercial activities that lead to more results.
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Relationships and networking: 5 tips for leadership and marketing
It is primarily up to individual accountants, lawyers, advisors or consultants to build and maintain relationships. That does not alter the fact that the organization, or the office, has a lot of influence. In this blog I discuss 5 tips for administrators and marketers: how can they support individual professionals in the field of relationship management and networking.
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Inbound marketing experiences in accountancy and consultancy firms
Because the buying process is increasingly taking place online, many organizations are focusing on Inbound Marketing. This is still in its infancy at accountancy, consultancy and law firms. Does Inbound Marketing also work in these sectors that traditionally float on people and personal relationships? Rob Meijers interviewed Patricia de Broekert and Jeroen Rietvelt about their experiences with Inbound Marketing at Twynstra Gudde and Visser & Visser accountants and advisors.
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Relationship management and networking: tips for professionals
Relationships and networks form the commercial basis for advisers, accountants and lawyers. Effective relationship management has a role for both professionals and the organization. In this blog I discuss tips for individual partners and employees.
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